Unlock the full potential of your advertising data with Amazon Marketing Cloud - the privacy-safe, cloud-based clean room solution for advanced analytics and audience insights.
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution that allows advertisers to perform analytics and build audiences using pseudonymized signals. It enables you to measure marketing activities across Amazon's properties and your own first-party data.
AMC provides a powerful SQL-based analytics environment where you can run custom queries on Amazon Ads events, including impressions, clicks, and conversions, combined with your own inputs like offline sales data or CRM information.
Analyze the full customer journey and understand which touchpoints drive conversions across all Amazon Ads channels.
Discover the sequence of ad exposures that lead to purchases and optimize your marketing mix accordingly.
Understand how often customers are exposed to your ads and identify the optimal frequency for conversions.
Identify audience overlap between campaigns and optimize budget allocation across different advertising strategies.
Measure how effectively your campaigns are acquiring new customers versus driving repeat purchases.
Upload Shopify, MercadoLibre, and other platform data into AMC to find overall new-to-brand and repeating users across all channels, understanding the complete customer journey.
Write advanced SQL queries to extract specific insights tailored to your unique business questions and KPIs.
At 5point12 Analytics, we are certified Amazon Marketing Cloud experts with deep technical knowledge of AMC's SQL interface and API capabilities. Our team has successfully implemented AMC solutions for numerous clients, delivering actionable insights that drive business growth.
Analyze how Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns work together to drive conversions. Identify which combination of tactics delivers the best ROI.
Understand the complete path customers take from first ad exposure to purchase. Identify critical touchpoints and optimize your messaging for each stage of the journey.
Measure the true incremental impact of your advertising by comparing exposed and control groups. Prove the value of your ad spend with scientific measurement.
Analyze how customers interact with your brand versus competitors. Understand market share dynamics and identify opportunities to capture competitor customers.
To access Amazon Marketing Cloud, you need to meet certain eligibility requirements:
We can help guide you through the AMC access process and get you up and running with meaningful insights quickly.
Real feedback from clients who've worked with us on Amazon Marketing Cloud projects
"Working with 5point12 has been an absolute pleasure and one of the best decisions I've made. They're true experts in Amazon Marketing Cloud (AMC), both when it comes to crafting complex SQL queries and leveraging the AMC API for advanced data extraction, reporting, and automation. Their understanding of AMC's nuances goes far beyond surface-level. They not only know how to get the data, but also how to interpret it in ways that lead to actionable insights and measurable results."
"From day one, 5point12 impressed me with their clarity of communication, methodical approach, and deep professionalism. They don't just execute tasks, they also take ownership of outcomes. They patiently explain their logic, verify assumptions, and ensure that everything they deliver is both accurate and optimized. Their SQL is clean, efficient, and scalable, and the kind you can trust in a production workflow without worry."
"5point12 has done an excellent job in working with our team to develop and deploy AMC Cloud reporting within our platform. They worked directly with our team, leading them and showing them in the ins and outs of AMC Cloud reporting so they could not only launch the functionality but understand what they were doing. They've been a gem of a find and saved us months of development time."
"5point12 is an expert in their field. What else can I say!"
"5point12 was a huge help in working with our team to implement the proper processes for AMC Cloud instance deployment and data migration."
"I wholeheartedly recommend 5point12 to anyone who wants not just an AMC expert, but a thoughtful, trustworthy partner who genuinely cares about delivering results."
Let's discuss how our Amazon Marketing Cloud expertise can transform your advertising analytics and drive better business decisions.
Get Started with AMC