Push-based messaging system delivering hourly campaign metrics and near real-time insights through Amazon Ads API. Optimize campaigns intra-day with proven results.
Amazon Marketing Stream is a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real-time through the Amazon Ads API. Unlike traditional pull-based reporting that requires repeated API calls, Marketing Stream automatically pushes data to you as it becomes available.
Currently available for agencies, tech providers, and direct advertisers integrated with the Amazon Ads API, Marketing Stream enables faster decision-making and more responsive campaign management.
Average ROAS Increase
Partner-managed advertisers using Amazon Marketing Stream saw an average 5% increase in ROAS over 6 months compared to those who didn't use it.
Source: Amazon internal data, WW 2023
Analyze hourly performance variations to optimize campaign attributes throughout the day. Increase bids during high-performing hours, modify budgets in real-time, and adjust target ASINs during key shopping events like Prime Day.
Take action in near real-time on evolving changes such as campaigns going out of budget or ASINs becoming ineligible for advertising. Build automated responses to critical campaign events without manual monitoring.
Maintain campaign information synchronized with Amazon Ads' reporting on a continuous basis. Marketing Stream pushes dimensional changes in near real-time, eliminating the need for frequent API polling.
Keep clients informed with timely, trigger-based notifications within your interface. Alert users when campaigns go out of budget, performance anomalies occur, or bid recommendation opportunities arise.
Complete setup and configuration of Amazon Marketing Stream with AWS Kinesis. We handle the entire technical implementation from API access to data stream configuration.
Custom dashboards that display hourly campaign performance with automated alerts for critical events. Monitor all your campaigns in one place with instant notifications.
Automated bid and budget adjustments based on hourly performance patterns. Let algorithms optimize your campaigns throughout the day while you focus on strategy.
Connect Marketing Stream data to your existing data warehouse and BI tools. Combine advertising data with retail analytics for comprehensive business intelligence.
Developers and product managers benefit from the push model that eliminates API polling, provides more detailed hourly data, and enables faster issue resolution with near real-time alerts.
Marketing and business leaders gain access to detailed reporting that enables more specific optimization and comprehensive insights without maintaining multiple reporting APIs.
Agencies managing multiple client accounts can scale their operations with automated monitoring, real-time alerts, and comprehensive dashboards that keep all clients' campaigns visible.
Let's implement Amazon Marketing Stream to give you hourly insights and automated optimization capabilities.
Get Started with Marketing Stream